ASHRAF SALEM MUHAMMED
Scriptwriter, Creative writer
Profile summary
Creative and versatile scriptwriter, director, and content strategist with over a decade of experience crafting impactful narratives across film, TV, social media, and theatre. Specialized in short-form video storytelling, branded content, and cultural programming. Collaborated with major institutions in the UAE, including Dubai Media Incorporated, Mubadala, Ministry of Interior, The National Library And Archives، Ras Al Khaimah Government Media Office and Ajman Municipality. Authored and directed award-winning productions and viral campaigns viewed by millions. Led high-impact training workshops for 120+ aspiring content creators, combining narrative development with digital strategy. Skilled in blending emotional storytelling with brand goals to create content that connects and inspires.
Career highlights
Mentored 50+ Aspiring Content Creators: Developed and delivered comprehensive training workshops for Edraak Media Academy, equipping 100+ young content creators with essential scripting and storytelling skills.
Trained 120+ Content Creators: Developed and delivered impactful training workshops for aspiring content creators, encompassing narrative development and digital strategy, resulting in noticeable skill improvement across participants.
Conceptualized Viral Social Campaigns: Developed 24 Instagram carousel campaigns for Ocean Gate Shipping Company's Iraq expansion, resulting in a 15% increase in brand awareness within the target market.
Spearheaded Cultural Program: Developed and executed a cultural program for the Ras Al Khaimah Government Media Office, resulting in a 20% increase in community engagement based on post-event surveys.
Developed Engaging Educational Stage Shows: Designed and implemented interactive stage productions at KidZania, captivating children (ages 6-14) and enhancing their engagement with educational themes.
Cast Diverse Talent for Award-Winning Films: Successfully cast diverse and talented actors for multiple TV series and films, contributing to the critical acclaim and audience engagement of the productions.
Key skills
Professional experience
● Wrote over 400+ scripts across 8+ original programs (e.g. Athar, Habaib, Radar, Fasla), reaching 25M+ views. ● Created content strategies for Edraak’s digital expansion, increasing reach and engagement across platforms. ● Directed 2 television programs (Riwaq Al Fikr, Bidayat Al Reyada) aired on Sama Dubai TV. ● Produced promotional campaigns for Ajman Municipality, Ministry of Interior, The National Library And Archives, and Ras Al Khaimah Government Media Office. ● Mentored content creators in Edraak Media Academy, training 100+ youth in scripting and storytelling.
- Wrote over 400+ scripts across 8+ original programs (e.g. Athar, Habaib, Radar, Fasla), reaching 25M+ views
- Created content strategies for Edraak’s digital expansion, increasing reach and engagement across platforms
- Directed 2 television programs (Riwaq Al Fikr, Bidayat Al Reyada) aired on Sama Dubai TV
- Produced promotional campaigns for Ajman Municipality, Ministry of Interior, The National Library And Archives, and Ras Al Khaimah Government Media Office
- Mentored content creators in Edraak Media Academy, training 100+ youth in scripting and storytelling
Responsible for casting and directing performance auditions for TV series, cinema movies, and advertisements: ● Led casting for TV series, films, and commercials. ● Directed performance rehearsals and provided script development support.
- Led casting for TV series, films, and commercials
- Directed performance rehearsals and provided script development support
● Wrote scripts for short films, branded videos, YouTube content, and promotional reels. ● Developed 150+ articles and social content for influencers, e-commerce, and cultural platforms. ● Projects include: ○ Shahistagram (satirical TV series – in development) ○ The Last Pearl (Emirati heritage short film – in development) ○ Balash Etab (short film – Cairo Short Film Festival official selection) ○ Charlie Chaplin (play – 2nd Prize Cairo University Festival) ● Ocean Gate Shipping Company Campaign – Developed 24 scripts and 24 Instagram carousel campaigns for a shipping company expanding into Iraq. ● Transformed complex ideas and brand messages into engaging, emotional storytelling across platforms.
- Wrote scripts for short films, branded videos, YouTube content, and promotional reels
- Developed 150+ articles and social content for influencers, e-commerce, and cultural platforms
- Developed 24 scripts and 24 Instagram carousel campaigns for a shipping company expanding into Iraq
- Transformed complex ideas and brand messages into engaging, emotional storytelling across platforms
● Trained children (ages 6–14) in acting, storytelling, and performance. ● Designed and led stage shows for educational events.
- Trained children (ages 6–14) in acting, storytelling, and performance
- Designed and led stage shows for educational events